Analysis of the Authors Satire on the Presentation of Products to Consumers in The Onion

Analysis of the Author's Satire on the Presentation of Products to Consumers in The Onion In the mock press release from, The Onion, the author satirizes how products are marketed to their consumers and how people are gullible enough to believe all that marketers say about their product. By describing MagnaSoles, a fake product, the author brings about humor and realization in that most marketing campaigns are bogus. To achieve their purpose, the author uses his diction, appeals to ethos, and includes imagery to satire marketing. By using his diction, the author’s connotation behind his words satirizes marketers and the ridiculous claims that they place on their products. Through describing MagnaSoles as a, â€Å"total-foot rejuvenation system†, the reader can hear the sarcasm dripping from these words. Usually, these specific types of words are used in overplayed infomercials which overhype the product in attempt to sell. When a fake consumer describes their â€Å"intelligent† decision to buy MagnaSoles, they comment on how the product is â€Å"clearly endorsed† by doctors. Using these words, along with fake scientific-sounding jargon, reveals the connotation that people are gullible for believing that these doctors are real, just as many consumers of actual products for sale believe these products are endorsed by â€Å"doctors†. These doctors’ endorsements are used to make the product seem better and the gullible consumers believe what is put in front of them. With the phrase, â€Å"healing power of crystals†, the connotation is implied that anyone should see how this is clearly fake, satirizing how many customers believe anything a products’ website says. Through using diction, the author pokes fun at marketers and those dumb enough to fall for their bogus products. The author also appeals to ethos to satire marketers and their consumers by showing how those who are interested in buying a product, will believe anything they hear. By using customers testimonies, the product seems to actually works, and creates so called proof that the product does what it claims. This account creates a liaison between the customer and the marketer as people will believe â€Å"real† people. By using Helen Kuhn’s testimony of her saying, â€Å"Just try to prove that MagnaSoles didnt heal me†, the product seems to have proof that it works just as many real ads do. Using customer reviews on the MagnaSole, just as infomercials do, pokes fun at those who purchase certain products after hearing good reviews, whether it be from a friend or the TV. By using quotes from Dr. Arthur Bluhe, â€Å"the pseudoscientist who developed the products†, the audience becomes susceptible to being manipulated by the company as this man is posing as a doctor an d seems to know what he is talking about. Companies who create bogus products like MagnaSoles are being satirized through this as many use â€Å"doctors† to promote their products too. By appealing to ethos, just as many infomercials do, the author shows how people believe anything they hear and pokes fun at companies for the way they market to consumers. Through using imagery, the author describes the product and its’ effect in such detail as to be sarcastic about the benefits of MagnaSoles. By painting the image of â€Å"healing crystals used to stimulate dead foot cells with vibrational biofeedback†, the reader is able to see and understand how ridiculous this marketing campaign sounds. This makes fun of ads that try to in depth describe their product, but over exaggerate it and make it sound ridiculous. To continue with imagery, the author describes that foot problems come from when â€Å"the frequency of one’s foot is out of alignment with the Earth†. Anyone who reads this will instantly see how fake this sounds, yet people continue to purchase idiotic products like this. Through using imagery, The Onion describes the product and its’ effects so vividly as to satirize the product and its’ consumer. The Onion’s mock press release on MagnaSoles was meant to satirize marketers and the action they take to get consumers to purchase their product. By using diction, appealing to ethos, and adding imagery, the author shows how ridiculous most ads are.

Assess the presidency of George Washington and John Adams in terms of Essay

Assess the presidency of George Washington and John Adams in terms of domestic and foreign policy, as well as the challenges they faced when they became president - Essay Example s plan, which had far reaching impacts how the national debt, excise taxes, protective tariffs on imports, and as far the management of the national purse, national bank, was to be handled (Ferling (a)11-23). Washington was a unifying factor and rallied the nation towards avoiding war, a fact that destabilized the strength of the nation regarding foreign relations. His first major challenge touched on his conduct with reference to Jay’s Treaty, signed with England-a treaty that infuriated the public leaving a trail of questions to the extent to which United States would be an influencing agent in international affairs. Nevertheless, putting into practice the Hamilton’s plan strengthened economic prospects domestically. He did quell the Whiskey Rebellion, which was sparked off by the levying of excise taxes, reminding people that federal concerns superseded local thoughts in the new republic. Generally, Washington’s tenure was a success as he steered the young nat ion through a delicate beginning (Ferling (b) 55). Reeling under the influence and successes of predecessor Washington, John Adams assumed power promising to modernize the US economy through promotion of education as well as keeping peace with foreign powers. However, his tenures ran into trouble with factions supporting US-British alliance and those sympathetic of France in a war that began in 1793 between the two neighbors. Stymied by a congress controlled much by his opposes, Adams stood his ground, devoting his best to the development of his country (Ferling (b) 87). Wearing Washington’s shoes, he knew too well the unpreparedness of his nation to fight outside wars. As such he sacrificed his popularity to settle â€Å"quasi-war† with France through his son Quincy Adams (Grant 71). His best remembered as a diplomat who contributed immensely in shaping Americas foreign policy in line with ardent nationalist policies tailored towards America’s republican values. His administration upheld and

Research skills 2 Essay Example | Topics and Well Written Essays - 1000 words

Research skills 2 - Essay Example This research aims at interpretation rather than verification of the theories. This paradigm is mostly popular in social sciences research and is the favorite method of anthropologists. Qualitative researchers typically rely on the following methods for gathering information: Participant Observation, Non-participant Observation, Field Notes, Reflexive Journals, Structured Interview, Unstructured Interview, Analysis of documents and materials.( Marshall& Rossman ,1998, page no not known). ‘Qualitative research’ is a broad term encompassing a number of approaches, paradigms and schools. Among these different approaches and traditions of qualitative research, ‘there are widespread concerns for quality.’; ‘the need for principles of practice to be made manifest’ (Spencer et al (2003. p 4) .To assess the quality in qualitative research, a framework has been designed by Spencer et al (2003). This framework consists of four guiding principles which branch out into appraisal questions’ and ‘quality indicators’. Let us try to assess the quality of a qualitative work on the basis of this framework. Credible/clear discussion of how findings have contributed to knowledge and understanding (e.g. of the policy, programme or theory being reviewed); might be applied to new policy developments, practice or theory Through the literature review the study claims to be unique in the sense that previous studies focused on identification of stressors while this study undertakes comparison of the identified stressors. Since, no study undertook such comparison, it investigates a new aspect of previously identified area. At the same time, it identifies a new area for investigation-- ‘‘safety’’, the demands associated with terrorist threats. It does give a detailed description of the contexts of study elite UK athletes from a wide range of sports but no mention of generalization to other settings. However, it